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Note: As most of you know, I suffer from carpool syndrome, therefore I have to dictate all of my books in pretty much everything I write. Although I’ll do my best to edit the following, I’m so exhausted from not sleeping, I might not catch all the mistakes.

Second Note: I wrote this on Monday, August 27th, an hour after my conversation with the Amazon Supervisor (at about 6:30 PM EST). I promised her I’d document our call and share my sad journey/experience with Amazon with my readers. I was so mentally exhausted, I couldn’t bring myself to post this, China, my lovely/loyal/amazing/the-best-ever assistant did it overnight. Thanks, girl and BIG LOVE, as always <3

Here we go.

Why didn’t I send a newsletter on Monday morning?

My heart has been bleeding.

I pride myself on sending you a message that will uplift you for the week. This morning, I wasn’t feeling it.

I couldn’t even fake it.

It’s a big thing to reveal as someone who is happy most of the time.

What’s gotten me so down?

I’ve been crying and not sleeping well. And of course this has severely affected my writing and the new series I’ve just started.

Why?

I may not be able to continue writing my books.

What do you mean, Scarlett?

If I can’t promote my books, I can’t cover my costs of operation as an indie author.

For the past 4 days, Amazon’s AMS ads department has been rejecting my adverts.

First, let me answer the title of this newsletter: Amazon Rained On My Ice Cream Day.

Yesterday was an amazing summer day up here in the Great North.

On Saturday, I reserved 2 pints of my favourite ice cream––burnt marshmallow––and my favorite summer flavour––piña colada––at my favourite homemade ice cream shop. The plan was to get my word counts for the day behind me and enjoy a beautiful Sunday travelling across the city––yes, I travel for food––to buy my ice cream once I was done running my errands.

Yesterday didn’t turn out at all like I had expected. Instead, I dragged my sad ass across the city to buy my ice cream. I quickly came home and I was so disheartened that I didn’t even bother doing my cooking marathon for the week.

Why?

It goes back to what I was saying earlier.

For the past 4 days, Amazon’s AMS ads department has been rejecting my adverts–9 in total.

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Here’s their reason Amazon has been rejecting my adverts:

– Your ad is not appropriate for all audiences. To ensure a good customer experience, we reserve the right to restrict ads that contain elements that may not be appropriate for all audiences. This may include erotica, content on sexual preferences such as BDSM, incestuous relationships, sexual contact with person(s) under the age of 18, or self-help content (such as dating, get-rich-quick, or weight-loss books).

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After many weeks of training learning copywriting for advertisement and how to select better keywords, I felt confident I could take things to the next level for my author business.

I’ve been advertising through AMS ad for two years now. Since I was writing in parts, I would promote part one.

Now that I write standalones, I’ve bundled all the parts together and I’ve been promoting the standalones.

I started in June and my results weren’t great, but I knew I had to keep at it. By July, I felt I was getting a good handle on things.

As I’ve said, I spent most of the month of August learning how to perfect my adverts. We’re talking about hours of sacrifice to make my author business even more successful. This will ensure I’m able to continue to financially support myself as an indie author.

On Wednesday, August 22, armed with new copy and new keywords, I uploaded three test adverts on AMS. 24 hours later, they were all rejected. One of the first objections from Amazon was the fact that I was using Free in Kindle, which had been allowed since the two years I’ve been advertising. After checking with a few author groups, I realized it pretty much every author who had uploaded adverts on Wednesday, August 22 received a rejection note.

It was a new policy Amazon never communicated to us authors.

I thought, “Fine, I’ll just resubmit them again and remove that copy”.

24 hours later, three adverts were rejected again. I became increasingly confused. I couldn’t understand where Amazon found the violations they were talking about.

I’ve been trying to test new keywords and copy for Curves Envy and Billionaires’ Indulgence.

Here’s the thing, my books DON’T CONTAIN:

* 1. erotica (contemporary romance with steaminess is NOT hard-core erotica)

*2. BDSM (no chains, whips, nipple clamps in my books)

* 3. incestuous relationships (my grandmother would raise from the dead to slap me across the face if I ever even considered this type of romance.)

* 4. sexual contact with person(s) under the age of 18 (I’d never be able to live in the head of a character like that)

The copy for my adverts focuses on the love story.

Here’s an example for Curves Envy:

“A sassy BBW who lost everything. A billionaire who falls in love at first sight. A romance that will capture your heart.”

For Billionaires’ Indulgence I made the copy as generic as possible:

“She lost her boyfriend, her home and her job in one week… then she receives a career opportunity that changes her life.”

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“She lost her boyfriend, her home and her job in one week… the next thing she knows, she’s heading to live on a ranch in Colorado.”

They were still rejected.

Where is the erotica, BDSM, sexual contact with person(s) under the age of 18 or incestuous relationships?

Someone inside one of my author mastermind groups said Amazon rejects adverts that are MMF (romance between two bisexual men and a woman).

Guess what?

There are tons, tons, tons of them those type of books approved on your platform and showing up as sponsored ads.

My books don’t contain any theme of bisexuality.

It’s stated in the description. I want to be upfront with my readers so there are no surprises.

The big irony here is the adverts that are now being rejected were approved by Amazon’s advertising department a few months ago without any issues. Those same books are books that I have been promoting for the last two years. I was promoting part one. Now I’m promoting the entire story. The difference between the adverts that have been already approved from a few months ago and the ones I tried to upload last week is simply the fact that I’m split testing new copy to see which one converts the best.

That’s it.

I’m not doing anything fraudulent or anything wrong.

I don’t get it, Amazon.

The content of my books is crafted from the heart with lots of love.

I spend an enormous amount of time and money on editing and on my covers.

So far, I’ve been lucky enough to have proofreaders who care about my characters/stories as much is I do. Love you ladies ❤

In other words, I do everything in my power to put out a quality book for my readers because I love them and respect them enough.

If you’re willing to part from your hard earned money to buy one of my books, I want to make sure it’s an amazing journey.

Over the weekend, I emailed Amazon requesting a call with a supervisor. A woman did respond, but her times didn’t work with mine and we were playing email-tag in order to find a convenient time for us to talk. When I got the three rejections yesterday, which amounted to nine rejections in four days, I email Amazon back requesting a call with any supervisor first thing on Monday morning.

Overnight, someone contacted me via email to let you know someone would call me at 9 o’clock in the morning. No one call me at nine. By 10:30, my focus was broken because I was expecting a supervisor to call me back. I picked up the phone and called them. I was transferred to their office in India, which so far I’ve had terrible customer service from.

I hung up.

I called again and hoping I might land on another office in another part of the world. I wasn’t so lucky. I decided to go with it and explain my situation to the representative. He put me on hold and told me no supervisor was available, but promised one would call me within two hours.

Two hours and 45 minutes later, no one had called me from India.

Was I surprised? Not at all. Every single time I’ve dealt with the India office, I’ve been disappointed by the poor quality of customer service. This was no different.

Amazon’s India office never delivers on their promises. They are terrible at following up and every time you speak to them, the representative sounds lost and confused. You really don’t feel confident they will be able to help you or solve your problem.

Monday was a good example of that.

I spoke to a representative and explained my disappointment. By a miracle of God, he sent an email to supervisor––the woman I had been playing email-tag with.

Within 15 minutes she had called me. She works in the USA office. We chatted for a full hour. Not only did I explain everything that I’ve explained to you so far, but I ask her to take a look at some of the books I had found that were violating all of their guidelines, but yet were approved by their advertisement department. Some of the books were about incest.

Some of the books were so hard-core erotica, they made me cringe. As we were going down the list, she was shocked. I told her this is not the first time I deal with Amazon’s inconsistencies. Remember when I told you that I started playing with AMS adverts in June?

Well, when I came back from my holiday in paradise, I found out in May Amazon had decided “British Temptation” was too erotica for a title and they would not allow me too promote it on their platform. The same applied to “Our Dirty Little Princess”.

They also decided the fact the men were “looking” at the woman was also deemed to be erotica.

I don’t have time to argue with Amazon because my job is to write great stories. That’s my commitment to you my reader. I took it upon myself to pay my book cover designer (again) so we could redo the covers.

I also changed the titles.

It took my assistant and I hours to update everything.

It was a bloody nightmare.

On top of that, my assistant had to update all of our promotional banners. I feel so guilty asking her to do all this work she had already done so well the first time.

How much do those hot guys cost?

Those cover models you see on the books of many of your favourite authors are purchased from professional photographers. These cover models cost anywhere between $600 US and 1,000 British pound sterling (that’s a lot more for me in the Great North’s currency, which is 30% weaker than the US dollar). I have the invoices to prove it. Some photogs ask $3500 US. It’s a bit rich for my blood for now, but this tells you how expensive being an indie author is.

Why are we paying so much for cover models?

At some point you could purchase stock photo from low-cost photo-banks, but lately because of the number of books, some models are so over-used, it’s become impossible to differentiate your books from other authors. Many of us are forking out big money to buy cover models that are more exclusive in order to stand out.

Changing those costs was very expensive. Still, I did it because if Amazon wants yellow, I gave Amazon yellow. If Amazon wants purple, I give Amazon purple.

That said, when I see books that have inappropriate covers and titles that are screaming erotica, it makes me scratch my head. But, as I said before, my job is to write great stories, not to argue with Amazon. So for me to find myself in August fighting again about my books, it’s absolutely discouraging. It’s taken me a lifetime to figure out what I wanted to do and what I’m good at. Writing is my life. There are no words to express what it means to me to know you read my books.

While I was on the phone with the supervisor and clicking around the Amazon platform, I noticed I had received two extra 5-Star reviews for Curves Envy.

I quickly scanned them and I broke down in tears, like I am now, when one reviewer said I gave her hope as a curvy girl.

OMG! Love, girl!

I explained to the supervisor that for Candy, I had to step into someone else’s shoes and I was scared shitless I wouldn’t do her justice and I wouldn’t be respectful. So when so many women said I had nailed it, it brought me so much joy. What’s the point of being a writer, if you don’t stretch yourself? That’s what I did with Candy’s story. And now, Amazon tells me her beautiful romance isn’t suitable for their platform.

I have to tell you, I don’t understand any of it.

So where do things stand for me?

The supervisor, who has so kindly agreed to champion my case, will escalate things. That said, I have seven days of wait before I know what happens. Without advertisement on AMS, I can’t survive as an author. All my books are exclusive on Kindle.

Amazon always seems to punish good authors and reward content-stuffers and scammers.

I don’t get that.

Sure, there are Facebook adverts, but those are tricky and very expensive and so far I’ve had minimal success.

I invested the time and care to learn AMS adverts and just as I was seeing some really positive results, Amazon cuts me at the knee without much of an explanation.

To lift my spirits, I had one of my favourites for dinner last night––the charcuterie/cheese plate. Of course great white wine was part of the equation––I’m severely allergic to red. For dessert, I enjoyed every bite of the homemade ice cream. You know how I always say I appreciate your personal messages and emails? Well, last night was a perfect example of that.

If you remember, last week I had mentioned how Mission Impossible 1 was sooooo slow and how I had been unable to watch Harrison Ford’s Patriot Games until the end. One of my faithful male readers, Thom, emailed me suggesting I should’ve stuck with it because the movie gets better. So last night, I went back to Patriot Games and I did watch it until the end and you know what? I really enjoyed it. It was a great movie! Great storytelling and quite gripping. Once again, watching a movie set in the early 90s is always quite interesting when you see how far we’ve come in terms of technology. All that to say, life as an author is very lonely.

I’m still looking for my Hunter, Nikolaj or Barrett. He’s out there. I know it 😉 Until them, I’m the Boss Lady and sole earner.

I do this because I love my readers and I love it when you interact with me. I ended my call with the supervisor by telling her, “I’m not trying to be a dramatic author, but if I can no longer advertise my books to support myself as an indie author, it would literally kill me to have to abandon something that makes my soul sing.

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